How do I get more followers on my small business page?

Search for forums related to your product niche. It will be most likely swarmed with people interested in your products and a good source of potential buyers. Participate in the forum by posting quality answers and advice. Once you have gained the respect and recognition of the community, you can start getting referrals and buyers from such sites. Don this step in several forum sites and your sales growth will be exponential. :)